This installment of Five Questions and One Link requires full disclosure: Undercurrent worked with Unpakt to help conceptualize the product and place the key creative and technical partners. But regardless of our personal connection, Unpakt is the disruptive kind a startup we always admire. With the goal of bringing transparency, simplicity and accurate pricing to the arduous process of moving, the service lets users search, compare and book movers online. Daniel Cooke, General Manager of Unpakt, took on this batch of questions.

1) In 140 characters or less, what problem is your company solving?

Finding a great mover and getting pricing is a time-consuming, difficult process. Unpakt is a digital service that makes it fast and easy.

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This was not a deliberate experiment. At least, not at first. A summer of funemployment, traveling the world and skating my way through endless Instagram opportunities had me wielding my iPhone at all times. Until one fateful day, I took a tumble off the old plank pusher and the revolutionary/very expensive piece of communications technology broke my fall. My iPhone was sacrificed to the skateboarding gods.

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Walking out of the Undercurrent office last night, I tripped through the doorway and tore open the sole of my left shoe–I’m clumsy. As I stepped out into the night, I was met with the slush, snow, and wind of Nor’easter Athena. My shoe quickly began to fill with freezing water, and I cursed to myself as my umbrella flipped inside out, blowing snow into my eyes. But, really, I have nothing to complain about. I got to ride the subway home, throw on a pair of warm socks, and eat dinner in my lit and heated apartment. My broken shoe and frozen toe were absolutely nothing compared to what those affected by Hurricane Sandy are enduring, and will continue to endure.

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Hurricane Sandy whipped through New York on Monday, doing a number on all the boroughs, leaving large sections of the city flooded and without power. Undercurrent HQ, located in Soho, was included in the mess. Still without electricity, the office has been shut down all week. But, along with much of digital NYC, the work continues.

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Recently, a person in their early twenties approached me with a pretty smart question: “What can I do now to help me be successful, no matter what I decide to do in the future?”

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