During the planning and execution phases of a digital product, service or system, there’s a non-trivial amount of decisions to be made that have long-bearing consequences for the ultimate success of the project, as well as for the ease of its future iterations and additions. Many of these decisions have to do with choosing how and where you’ll ultimately invest a good amount of your budget; the money ear-marked for technical execution.
The predominant model for managing digital products and services today could be aptly described as “command and control.” Annual planning and top down decision-making structures are the rule rather than the exception. As a result, large groups of people move slowly in lockstep toward a shared vision, while startups run circles around them. It’s an approach I’ve been loosely referring to as “redcoat digital.”
Most people believe they need to master “the cloud” in some way to prepare for the future. Truth be told, while everyone should gain an cursory understanding of technology, deep knowledge of how cloud computing systems work will always be reserved for IT departments. Instead, here are the best traits and principles of cloud computing systems that businesses should learn from.
One key to thriving in the digital landscape is doing the least you need to, in order to succeed. We spend a lot of time at Undercurrent thinking about adaption, experimentation and survivable risk, and most recently, we’ve been examining what the smallest unit for successful adaptation is. One thing we’ve been wrapping our minds around lately is the minimum viable product. Read more
Imagine a future where your website is packed with social proof, rich content, and frictionless eCommerce. Picture a slick mobile app that your customers use across iPhone, Android, and tablets worldwide. This future also includes an authentic and real-time presence on Facebook and Twitter, a partnership with an innovative crowd-funded deal site, and a partnership with a location based service offering customers perks when they come your way. Your customer community is active on a platform that you own and operate. Your internal collaboration tool is live.
And your competition is doing the exact same thing. Read more