Modern Consulting Begins Here

What we believe

Today's largest and most important organizations face two critical challenges: 1) the world around them is changing faster than ever, and 2) their own scale and complexity is working against them. Only organizations that become responsive will thrive – responsive to their customers, culture, competition, technology, regulation, and all other forces of disruption.

For the past seven years, Undercurrent has been studying the smartest, most adaptive, most audacious companies of our time. What we’ve found is that these organizations exhibit a new way of working that enables them to keep pace with change, harness complexity, and transform industries. We believe that this way of working can dramatically improve even the largest and most traditional institutions – for employees, for customers, and for shareholders.

But how should we rewire a global business in the 21st century? No amount of org charts or spreadsheets is going to cut it. We have to change the way we work in mid-air. Undercurrent takes that approach on each and every challenge we face, big or small. With every engagement, we seek to make our clients more responsive. Every project – every team – is a chance to transform.


Our Process

We deliver strategy and transformation in 4-week cycles. Each cycle is composed of four weeklong sprints that follow the same basic rhythm: progress check, goals, activities, synthesis, and delivery. We ship every week, no matter what. At the beginning of each week we’ll meet with you to discuss the progress, output, and insights from the week prior, and then establish a plan of attack for the week ahead. This results in a combined effort that is incredibly productive day-to-day, yet remains nimble week-to-week. In order to measure the overall impact of our work across multiple cycles, we pulse your organizational responsiveness before and after key initiatives.


Our People

Our teams are self-organized, lean, autonomous, and multidisciplinary. They are comprised of five roles: a visionary team leader, a duo of expert team members, a client experience manager, and a senior advisor. Our team leaders and duos are often embeddable, spending up to two days per week on site with you. Our teams are tightly knit, sharing physical space as well as real-time collaboration tools, ensuring that we move with unprecedented speed.


Our Product

For the past seven years, Undercurrent has been studying the fastest growing, most profoundly impactful companies of our time. These companies exhibit a new way of working – a new organizational operating system (OS). We call this new system a Responsive OS, as it affords these companies greater responsiveness to competition, culture, technology, and all other forms of disruption. At the same time, we’ve spent our days and nights inside some of the largest, most powerful global brands as they begin to reimagine themselves. This work has led us to develop a method for auditing and enhancing a company’s operating system – helping them become more responsive and dominant in the face of change – and we continue to refine that method every day with our clients and partners. See how this informs our Services.


Our Platform

We believe in sharing our tools, relationships, resources, applications, and ideas that are under the hood at Undercurrent. Find these under Resources.


Watch our clients describe who we are and what we do.

Our Story

In 2007, Undercurrent was formed by Aaron Dignan, Josh Spear, and Rob Schuham to help influential organizations transform how they connected with their customers. Soon after, we gained public exposure with the successful strategic direction of The Ford Fiesta Movement and Pepsi Refresh, two social media based marketing campaigns that helped re-write how brands create and spread messages using the web.

As time passed and the web matured, we realized that digital technology could transform far more than a company’s marketing practice. Beginning in 2010 and crystallizing in 2013, we re-tooled our people and practices from a strategic marketing firm to a holistic strategy partner for the 21st century. Unlike traditional consulting, we believe that the goal of a modern organization isn’t mere efficiency, but responsiveness – to culture, to consumers, to competition, and to the other forces of disruption. Behind this shift, and still at the company’s core, is a fundamental belief in technology to unleash creativity, prosperity, and new paradigms.